Fruselva was founded on December 17, 2001 by entrepreneur Xavier Martínez i Serra, after the acquisition of the juice production plant from the Austrian company PAGO Fruschsäfte S.L. located in La Selva del Camp (Catalunya), Spain. Since its beginnings, Fruselva has been committed to innovation and technology as its core driver of growth, and has become a benchmark in Europe for the development and co-production of juices, purees, smoothies and compotes in the pouch format using pasteurization and retort technologies, as well as HPP for private label and FMCG brands.
In 2016, an Investment Fund joined ownership of Fruselva, when five years later, in March 2021, a shareholding separation of the business took place. Xavier Martínez, the founder, maintains the presidency and ownership of the Fruselva brand and took over the entire American business with its sizable factory in Chile. In this new journey as sole owner, Fruselva will maintain its clients in the American and Asian market, continuing its successful trajectory focused on baby food. In June 2021 it took a very important step and acquired the productive assets in pouch and food service fruit processing for the FLP factory in Chinchiná (Colombia), continuing its global expansion. By doing this, Fruselva has acquired two sizable productions facilities in South America.
Currently, the Fruselva group works with the most important retailers and brands in the world, producing the highest quality baby food and holding major, international, quality certifications. Fruselva´s strategy is in line with the UN 2030 agenda and is centred around Plant Based culture.
The group’s strategic plan includes starting construction work for the implementation of a new mega-factory in Europe of March 2023, which will allow Fruselva to supply and provide its Co-manufacturing services in Europe.